Super soft feel. Constructed from a cotton blend, each swaddle is super soft against baby’s skin, so you never have to worry about rough texture causing abrasion. Our swaddles are pre-washed, which brings out their cuddly softness for the very first use. Watch as it becomes softer and softer with each use. Vibrant, trendy pattern. Using an advanced digital printing technology, our baby swaddle blankets have the most vibrant, rich colors, compared to other screen printing alternatives.